Destination Byron Blog2019-06-05T06:35:39+00:00


Top 10 travel trends

Top travel trends that will influence local operators over the coming decade The way we travel is always evolving, and new technologies are transforming the way we behave and engage as visitors. Destination Byron President David Jones and Development Director at North Beach Resort Jeremy Holmes shared their top travel trend predictions at the 2019 Tourism Symposium. Here’s a quick recap of their presentation. David Jones (left) and Jeremy Holmes present at the 2019 Tourism Symposium 10. The [...]

STR’s free Hotel Survey Program: benchmarking for local hoteliers

STR collects performance data from properties participating in their free Hotel Survey Program, including data on their rooms available, rooms sold, and room revenue. They aggregate this data, allowing them to report on market performance as a whole and more specialised groups. In Australia, STR draws data from more than 1,600 properties. Worldwide, their network of participating accommodation providers is over 61,000. STR is also responsible for the Australian Accommodation Monitor (AAM) program, which has replaced the Survey of Tourist [...]

Letter from the President: July 2019

Why the number of Byron’s day-visitors from South East Queensland will continue to grow Annual ‘day-visitor’ numbers to our shire hit a record 1.1 million late last year. The research summary can be found on our Research page. Day-visitors are the biggest contributor to our shire’s visitor numbers. Our thriving visitor economy welcomes about 2.24 million visitors p.a. for comparison, Noosa welcomes around 2.3 million visitors p.a. Byron’s visitor numbers consist of three separate demand drivers:  1. ‘Domestic Drive Market’ [...]

Letter from the President: June 2019

How busy is Byron really? – a statistical approach to the topic A number of media outlets have recently claimed that Byron Bay is experiencing ‘over-tourism’. Most inevitably reference the UK tour company Responsible Travel who compiled a list of global towns experiencing over-tourism based on ‘news reports’, with no regard for the underlying statistics. All articles mentioning over-tourism in our shire inevitably include a mention of our short-term holiday rental situation and a quote from a local councillor [...]

Sustainability and collaboration at the 2019 Destination Byron Tourism Symposium

The 2019 Destination Byron Tourism Symposium (June 7, Elements of Byron) may have kicked-off in outer-space, but the day’s core message was firmly rooted right here on the ground. Sustainability and collaboration were themes that ran through all ten presentations, from the crowd-favourite ‘Top 10 Travel Trends’ right the way through to Byron Shire Council’s approach to tourism engagement. When it came to sustainability, the potential effects of over-tourism on the environment was a hot topic. In his presentation, [...]

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