ABOUT US2019-09-11T04:40:03+00:00


Who are we?

Jingi Walla! Welcome to Arakwal country.

We acknowledge the Arakwal Bumberlin people of Bundjalung Nation who are the Traditional Custodians of this land which we live, work, and stand on.

We acknowledge their continuing living culture, connection to land, waters and community; we ask that you help look after and respect country.

We acknowledge and extend our respect to Elders both past and present and upcoming future leaders.


To maintain a forum to educate and instigate positive change on all matters Byron visitor economy related.


To maintain a committee of industry skills-based board members to represent all major sectors of Byron Shires Visitor Economy.

To hold events that are meaningful to those involved in the Byron Visitor Economy.

To be the conduit between Byron’s Visitor Economy participants and all levels
of government; and to represent on chosen issues which affect our businesses.

To collect, interpret, and disseminate Byron’s Visitor economy data and research.

Annual Visitors to Byron Shire
Value of Tourism to Byron Shire
Total visitor nights


Destination Byron offers FREE membership to all Byron Shire businesses and service providers who participate in the regions tourism industry. Just subscribe to our newsletter to keep up to date.

Join Destination Byron

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Destination Byron (Destination Byron Visitor Industry Association Incorporated) is managed by a skills based board of ten people.

David Jones, Pres

Is the Sales and Marketing Manager at Elements of Byron. In his 20-year hospitality career, he has operated hotels across multiple sectors.

Rick Slater, VP

Founded byronbay.com in 1997. Rick’s expertise is in Internet marketing, including SEO, social media, content marketing and affiliate marketing.

Shane Ironside, Tres

Business management, training, cultural and business change, strategic development, negotiation, team building, people.

Dominic Spreckley, Sec

His 20-year career spans across sales, transport fleet operations, and management. He is currently expanding his expertise into real estate.

Michelle Bourke

Owner/operator of Byron Holiday Park, a former Solicitor and mediator and is a current board member on the State Board for the Caravan and Camping Industry and a current Board Member of Regional Development Australia – Northern Rivers

Peter Wotton

Is the owner of Paramount Publication House. He has done business in Byron for over 40 years.

Alice Livingston

Owner/operator of Cape Byron Kayaks, the current President of the Byron Bay Backpacker Operator Association (BOA), which is a sub committee of BOA NSW and is the current Tourism Industry Representative on the Marine Parks Advisory Panel.

Phil Preston

Has been a community representative of the area for 11 years. Including as a fire fighter with FRNSW, coordinator of the STEER Youth transport project and has with other many community organisations.

Ruth Hunt

Hospitality and tourism turnaround business consultant and mentor

Simon Richardson

Has been the mayor of Byron Bay since 2012, and a Councillor since 2008. He supports a visitor economy that reflects the values of Byron’s community.