Chinese luxury travellers are already changing the travel market. And, in the next ten years, it’s estimated that a staggering 100 million new passports will be issued in China.

Now, it’s time to gain an accurate understanding of these valuable customers. What are their preferences? How is their view of luxury evolving? How can tourism businesses connect with them?

The Next-Gen Luxury Travellers: Affluent Chinese Families report by The Luxury Conversations and ILTM China attempts to answer these questions.

Read the full report here.