Destination Byron Blog2019-06-05T06:35:39+00:00


Reconciliation Action Plan (RAP): What is it and why is it important for your business?

You may have heard about the Reconciliation Action Plan (RAP). What is it, and why is it important for your business? Destination Byron recognises the rich heritage of Byron Shire, the cultural significance of the Traditional Aboriginal Custodians - the Bundjalung Arakwal people, who have lived in the coastal landscape around the Byron Bay area for at least 22,000 years. Not only is the protection and preservation of the cultural heritage and environment important, but further awareness is needed [...]

The Byron Shire Sustainable Visitation Strategy 2020 – 2030 Community Solutions Panel Briefing Book

The Byron Shire Sustainable Visitation Strategy 2020 – 2030 Community Solutions Panel Briefing Book has been released. Through community engagement via the Kitchen Table Book process, the Byron Shire Council aims to become a values-driven, environmentally, culturally and economically responsible sustainable tourist destination. View the briefing book here.

Iceland faces tourism slump

Iceland has long been the poster child for both the positive and negative impacts of tourism. A spike in visitor numbers helped the country recover from a financial crisis, and today, tourism accounts for almost half of Iceland’s economy. But, recently, life has changed for Icelanders. The tourism industry is in the midst of a slump – and the country now faces several intractable problems. Read more here.

Letter from the President: September 2019

Why do Byron’s hotels experience underwhelming occupancy levels when visitor numbers are close to all-time highs? This isn’t about the annual ‘day-visitor’ numbers to the Byron shire which hit a record 1.1 million visitors last year – that research can be found on Destination Byron’s website. It’s about the other 50% of visitors to our shire, those that stay ‘overnight’. Their numbers also hit a near record last year of approximately 1.1 million visitors. Recently acquired benchmarking data indicates [...]

Paving the way for eco-tourism in Tasmania and beyond

Robert Pennicott is a pioneer of eco-tourism. His tour businesses, Pennicott Wilderness Journeys, paved the way for sustainability best practices in the industry and helped put Tasmania on the world stage. Earlier this year, Destination Byron welcomed Robert as the 2019 Tourism Symposium’s keynote speaker. Speaking off the cuff, he delivered several key insights that boiled down to one fundamental truth – sustainability cannot just be a word. Keynote speaker Robert Pennicott, Managing Director of Pennicott Wilderness Journeys, at [...]

Load More Posts