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Wellness – encompassing mental, spiritual, and physical wellbeing – is now a leading factor in the purchasing decisions of the affluent and wealthy. This report, released by Altiant and ILTM, offers a unique snapshot of how high net-worth individuals view wellness, and how the travel industry can take advantage of this trend. Read the full report here.

Released by the Byron Shire Council, the Our Community Strategic Plan 2028 outlines the Byron region’s opportunities, aspirations, and challenges for the next decade. The report aims to describe how we, as a community, can tackle the obstacles that lie ahead. Download and read the Our Community Strategic Plan 2028 here.

Tourism Research Australia has released its key findings on Australian’s travel habits for the year ending December 2018. Overnight spend, overnight trips, and nights spent away all grew over the 12-month period. Download the summary report here and read more.

Last year Destination Byron decided to invite a ‘futurist’ to present at our Annual Tourism Symposium to ‘spice things up a bit’. As it turns out, futurist are really expensive… think $5-$15k for a one hour presentation. Being a tiny not for profit, we opted to have a go at it ourselves. At first it was a daunting and somewhat overwhelming process. Then the realisation kicked in… you can’t hold a futurist accountable for the accuracy of their forecast until [...]

Relative to its population, Queenstown experiences a disproportionately high international tourist load compared to other tourist destinations across New Zealand. This report examines Queenstown’s challenges and aims to outline how this popular tourist centre can sustain a proportionate balance between residents and local businesses and international visitors. Download the full report here.