Byron Fest 2027
MORE DETAILS COMING SOON
Destination Byron has been successful in obtaining a grant of $200k from the NSW 24-Hour Economy Commissioner which aims to enhance regional economies from day into night via business collaboration. Byron is a hotbed of creativity. Our vision is to enhance Byron’s night-time vibrancy by foraging links between local businesses & local talent in the region’s creative community across 5 pillars - Arts & Culture, Health.& Wellbeing, Sustainability, Food & Beverage, and Entrepreneurship. Culminating in a multi-week festival that is backed by a marketing, communications and PR campaign to draw local residents and visitors into Byron’s town centre and surrounding villages to celebrate what makes Byron unique.
REQUEST FOR PROPOSAL
Marketing, Communications & Public Relations Team
Destination Byron is seeking an experienced Marketing, Communications & Public Relations Team to deliver the inaugural Byron Fest festival in Winter 2027.
Issue Date: 28 July 2026
EOI Closing Date: 10 August 2026 (extended to 5pm Friday 14th August 2026)
Proposal Closing Date: 31 August 2026
Contract Period: September 2026 – July 2027
Contract Value: Up to $90,000
Destination Byron invites suitably qualified marketing, communications and public relations agencies to submit a proposal to develop and deliver the inaugural marketing campaign for Byron Fest 2027. The appointed team will work alongside Destination Byron, the Festival Producer/Local Event Coordinator, participating businesses, local government and other project partners to develop Byron Fest's inaugural brand and deliver an integrated marketing and communications campaign.
The objectives of this appointment are to:
Develop a distinctive Byron Fest brand that can be used for future festivals
Position Byron Fest as Australia's leading regional winter lifestyle festival
Increase awareness of Byron Fest across local, regional and interstate audiences
Encourage overnight visitation during winter
Increase participation by local businesses
Generate positive earned media nationally and regionally
Build Byron Fest's owned marketing assets for future campaigns
Deliver a scalable marketing framework that can grow as sponsorship and funding increase
GET INVOLVED!
Byron Fest is all about collaboration and we want as many different groups and individuals to get involved. We are just at the very beginning of the process; and we will be releasing more details as they are pinned down. If you are interested in getting involved, please fill out the form below and we will keep in touch with updates.
Please register your interested to be involved in the festival
REQUEST FOR PROPOSAL
Submissions Closed
Local Event Coordinator/Festival Producer
Destination Byron is seeking an experienced Local Event Coordinator/Festival Producer to deliver the inaugural Byron Fest festival in Winter 2027.
📍 Based in the Northern Rivers
📅 November 2026 – July 2027 (9 months)
💰 Project Fee: $50,000
The successful applicant will work closely with Destination Byron, local businesses, Council, community organisations and an appointed marketing agency to coordinate all aspects of festival delivery.
This is a highly collaborative role requiring someone who can:
• Build strong relationships across the community
• Coordinate multiple stakeholders and venues
• Manage complex projects and timelines
• Help businesses develop exciting new activations
• Coordinate communications and festival operations
• Create systems that establish Byron Fest as an annual event
