Destination Byron (Destination Byron Visitor Industry Association Incorporated) is managed by a skills based board of ten people.


  • To create a forum to network, collaborate and educate on all matters Byron visitor economy related.


  • To facilitate meetings and networking events that allow those involved in the Byron Visitor Economy to collaborate and educate.
  • To be the conduit between Byron’s Visitor Economy, the Visitor Industry, and all levels of government (federal, state, regional and local).
  • To collect and interoperate Byron’s Visitor economy data and research.
  • To maintain a committee and subcommittees of industry skills-based board members to represent all major sectors of Byron Shires Visitor Economy.
  • To provide a forum where members can debate and form opinions relating to issues that may affect the Byron Visitor economy.

Peter Wotton

Is the owner of Paramount Publication House, and current president of Destination Byron. He has done business in Byron for over 40 years.

Jeremy Holmes

Has developed several tourism and hospitality businesses in Byron including Elements of Byron Resort and has been actively involved with Council Panels relating to the Town Centre Masterplan.

Mat Morris

Is an environmental scientist, with specialist knowledge in tourism. He is an expert in the management of large outdoor arts and music events.

Simon Richardson

Has been the mayor of Byron Bay since 2012, and a Councillor since 2008. He supports a visitor economy that reflects the values of Byron’s community.

Phil Preston

Has been a community representative of the area for 11 years. Including as a fire fighter with FRNSW, coordinator of the STEER Youth transport project and has with other many community organisations.

David Jones

Is the Sales and Marketing Manager at Elements of Byron. In his 20-year hospitality career, he has operated hotels across multiple sectors.

Rick Slater

Founded in 1997. Rick’s expertise is in Internet marketing, including SEO, social media, content marketing and affiliate marketing.

Michelle Bourke

Owner/operator of Byron Holiday Park, a former Solicitor and mediator and is a current board member on the State Board for the Caravan and Camping Industry and a current Board Member of Regional Development Australia – Northern Rivers

Dominic Spreckley

His 20-year career spans across sales, transport fleet operations, and management. He is currently expanding his expertise into real estate.

Alice Livingston

Owner/operator of Cape Byron Kayaks, the current President of the Byron Bay Backpacker Operator Association (BOA), which is a sub committee of BOA NSW and is the current Tourism Industry Representative on the Marine Parks Advisory Panel.